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Made from Local and Imported goods
Monday 4 July 2011
Has anyone else seen this unusual little phrase near the ingredients of many products.
I wonder if there are any guidelines for putting this on a product. Does it mean 50 percent local and 50 percent imported. Can you import 99 percent of goods and have 1 percent local and still claim the phrase. Can one entire ingredient be Local and another entire ingredient be imported?
I feel like the consumer is being tricked somehow into thinking, "well at least it has some Local goods so I will buy it".
2 comments :
Andrew,
There was a recent Choice article that dealt with this very topic. I didn't read it in detail (Jo did) but the gist is that if the majority of the primary ingredient(s) is/are local you can call it 'local and imported', otherwise it will be 'imported and local'. As to what % allows you to put 'local' on there at all I am not sure.
Article can be found here:
http://www.choice.com.au/reviews-and-tests/food-and-health/labelling-and-advertising/nutritional-labelling/country-of-origin-labelling-survey-results.aspx
Cheers,
James.
That's excellent. Just read the article. I had no idea the order changed. It still means that if 99% is imported and 1% is local they can still came made from Imported and local goods.
Anyway, thanks for the link.
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